Sono Artists Consulting, founded in 2007, based in Vienna, Austria, is a boutique firm serving the needs of artists, organizations and institutions, focusing on artist management, PR and marketing for individual artists and events, festival organization and artist management of these at each stage of the planning. Since its founding Sono already enjoys important standing in the classical music business and has established a broad range of international contacts to serve its exclusive clientele.
Sono creative approach/Sono international reach
Sono works closely with the individual artist or organization in order to pinpoint specific strategies best suited to meet the goals of the client. In all of the specialized services offered, Sono liases with relavent media, presenters and venues. We rely not only on established contacts but are continually building new relationships to serve the needs of our varied clients. These activities help expand visibility and profile for Sono's artists and events. Sono maintains a team of experts who are available to produce top quality artist/project materials, photography and translations or any other additional support. This know-how to gain entrance into a variety of markets enables us to consistently obtain oustanding results.
•PR production for soprano Diana Damrau at the occasion of her Carnegie Hall recital debut in 2007. In addition to securing interviews with WQXR and WNYC radio, as a result of sono’s initiatives, Ms. Damrau was also invited to participate in the Richard Tucker Gala Concert in the fall which resulted in live broadcast across the United States and Canada, and press in The New York Times and other major media outlets. Sono artists also connected Ms. Damrau with musicolgist Claudio Osele (author of the Cecilia Bartoli Vivaldi, Salieri, Gluck and Opera Prohibita recordings) who helped select lesser known operatic repertoire for her first Virgin Classics release entitled ‘’Arie di Bravura”.
Diana Damrau in the Richard Tucker Gala Fall 2007
NY Times Review of Damrau in the Tucker Gala Concert
Associated Press - Ron Blum Interviews Diana Damrau
Classical Singer Magazine - Marka Knight Interviews Diana Damrau•PR production International press for Jewish Museum Vienna Music Curator and former Decca Producer Michael Haas in conjunction with the Erich Wolfgang Korngold exhibition, and successfully obtained press coverage in the International Herald Tribune, Opernwelt Magazine, and Süddeutscher Zeitung, one of Germany’s most respected newspapers.
Associated Press - George Jahn reports about Korngold Exhibition at the Jewish Museum Vienna
•Marketing strategy and PR with the Vita e Voce concert and artist agency for the Edita Gruberova, Paolo Gavanelli Bel Canto Gala Concert held at the Herkulessaal der Residenz, Munich. A sold out event.
•Establishment of the first Schloss Laudon Chamber Music Festival in the summer in Vienna, Austria, founded by the renowned Viennese aron quartett. Services for this project included coordinating creative design for the branding of the festival, PR, development of marketing strategy, sponsorship activities, resulting in sold-out concerts for the first year of festival.